Search Engine Optimization
- rwangchuk
- Jul 10, 2020
- 2 min read
BROADER THOUGHTS ON SEO
The BIG idea behind these blogs would be to share my knowledge/ learnings from my academic and work skills through my personal experiences at home and abroad. It is to strike a conversation with like minded people, collaborate on projectsand contribute contructively towards the industry and the community at large. Having said that, let’s dive in and look at seo from a broader perspective.
Image source: https://bit.ly/2ZcC2aB
Seo is essentially the business of Google and now the various search engines available out there, but one must take care of Google primarily and then Bing! Yes, as much as Google is important for content marketing, one must look at Bing too. Period. Another hard fact for people who would not know is- seo is NOT a short term game, so to speak, it is a long-term game! One needs patience, the right attitude and the belief in the system ( primarily Google and its rules! Yes, there are certain ways of achieving success there). Once you have that in order, it is simply about following and doing it the right way, one will see a steady incremental success in due course.
Search marketing essentially deals with the on-page optimization and off-page optimization. No worries about the terms, jargons, I will look into each and write a blog on each as we progress. So, here I am sorta diving into the on-page optimization part, which essentially involves the seo and the search engine marketing (sem). The seo further involves primarily
Keyword Research
Content development
Page Audit
Link Building
Seo Reporting through Google Analyics (GA) and Google Search Console (GSC)
Web Development
Imaplement Tracking and Verify
Where as the sem involves the following
Keyword Building
Ad-copy build
Launch of the Ad
Seo reporting through again Google Analytics and Google Search Console
One can easily deep dive into all of these broader topics one by one, but be assured each topic can be massive to read and learn and more importantly to apply in real time! I am hoping that I am able to do just that and share and learn from others here. (crossing my fingers 🙂 )
Conclusion
So as one can see, the ethos of Digital Marketing is a complicated web of branches, seo/ search marketing being just one of them. But it is also a fact that content is indeed one of the most vital aspects of Digital Marketing! Few other notable facts I picked up on the way to good seo practices that can make a positive impact on your rankings online would be looking into your site speed, mobile friendliness, on-page optimization as broadly dicussed above and finer details in it like meta description, H1 tag, social media linking, meta tag and internal linking, consistently updating sitemap, requesting indexing on GSC, hosting ofcourse not only on Google but search engine like Bing too and finally a check on your Robots. Txt.
But most importantly as per some research and if I remember correctly from my uni days, when it comes to search marketing it’s about #userintent, right use of keywords, something called #sematicsearch along with rich content, all of which I would explore more in detail and share them here 🙂
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