On page seo practices that can boost your future webpages
- rwangchuk
- Nov 2, 2020
- 3 min read
On page seo practice is a vital angle to the whole game of online marketing as many marketers would know, contributing 95% of all searches for products and otherwise are received by the first page of google. As the game is changing rather rapidly, it becomes even more crucial to be aware of all the latest updates in the industry. And then for good or for bad, however, one’s perspective is to see things, to keep updated about Google’s practices is something one simply cannot ignore at least for now1. Talking about changes, thought of sharing some more knowledge on the ever-changing landscape of the seo part on the vast landscape of on-page optimization for a website.
The end goal for all sites would be to do some of the following points mentioned below which are also self-explanatory;
Higher engagement
Increased rankings
More conversions
Some of the more comprehensive tactics to adopt in today’s times in order to achieve seo-success, consequently run a successful site would be some of the following methods below. Though they seem simple enough but believe me (since I am in this stage for the moment) they are time-consuming and thought-provoking, which eventually pays off, hence what is important is the process and to believe in the process. One who sticks to them and does his or her research thoroughly before implementing, of course, does well for themselves.
Improved UX content and functionality2
The idea is to improve one’s user-experience (UX), what the user experiences on your site, and improve functionality, hence adds value to the user overall, the simpler the better which also translates to better results monetary and otherwise. Several points to consider while at this vital stage is to think about the following;
Users journey
Where exactly is the user in the consumer funnel and treat them accordingly, since each one would be a little different, to segregate them appropriately
Search query
This is about what your user is asking on search. Hence knowing your audience thoroughly is half the battle won! One can achieve this only by research, research, research!
Which leads to keyword-research user-focused
After one has done knowing and segregating the users (potential-customers), which keywords, word-phrases are being used by the users in order to focus on them
Do you consider user-intent?
Very vital angle to know and study is the intent of the user while he or she is on the search, what is their intent with whatever they might be searching for
What queries do your prospects conduct?
Serpstat search content, answer the public, people also ask (SERPS). To be on top of all queries across all your channels
SNIPPETS
Page load, title tag, and meta description part of the page which gives one a short description on the SERP (search engine results page)
Design and content-structure
The design and the content structure for the site should be a well-oiled and fluid machinery for the site, which guarantees the longevity of the site on the whole
Navigation
To have a smooth flow for the users eventually, operative words here would be easy, fluid, and simple
Never Stop Testing
Eventually, one needs to take care of their own digital property, to make sure that the machine so to speak is running smoothly and making all sorts of course-corrections as and when needed, hence never stop testing.
Apart from the several of the important elements above for a great seo-success of the site, one should also look into the functioning of the site with great adoption of multimedia and content enhancement tactics using all the great user-friendly formats available today which are popular today such as gifs, making videos and podcasts to name a few.
Lastly, another uncompromisable element today for any site is the adoption of mobile design3 which only increases traffic to one site and word of mouth eventually.
References:
Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%.2
74% of people are likely to return to a website if it is optimized for mobile.3
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