LONG TERM SEARCH VISIBILITY
- rwangchuk
- Nov 4, 2020
- 3 min read
Facts
Some facts, Google was the very preferred source for product information only second now to Amazon. Google dominates the search engine market with 92.18% as of July 2019 ( Gs. Statcounter, 2019 ). 90% of the survey respondents as per some search engine land, 2018, revealed respondents did not go beyond page 1 of Google search engine, which talks about the cutthroat competition on google for rankings, keywords, or visibility as you prefer to call it. 60% of the same respondents revealed clicks on the first two to three searches on mobile. Therefore, it is vital, that one looks at the ethical practices, believes in them, and follow the process which would eventually give long term solution and a healthy result for the long term.
In the following passage, I will try explaining the process but with a twist, since I love diagrams, I would explain things through that, how one could possibly start with the SEO practice? This is with the assumption that one knows/ has the basic concept, knowledge of SEO/jargon in the industry under his or her belt. Disclaimer, as things in the industry, is changing so fast, I will try to keep things updated, and one with the knowledge can only make opinions, judgment calls on the steps which would follow. I will be more than happy to engage/ start a dialogue in the comments section of the blog. Disclaimer, of course, referenced from a great site all mentioned below the blog, it is important to share the content far and wide and within the community as much as possible, and discusses things further if one likes to in the comments section below.
Process to be followed while making a plan for seo
Black hat SEO practices Vs personalization etc. (all legit white hat practices)
The black hat practices have always been around. people who engage in this process, usually get caught, penalized heavily, and eventually it amounts to nothing really. One can perhaps see some short results, some positive notes, numbers, and take them for long-term solutions but of course, that’s just a mirage and unfortunately, many people who engage in such activities end up losing more than they initially invested. The moral of the story is to AVOID any black hat practices online so as to not harm your site, be out of the game. Period.
Source : https://bit.ly/2U9ZHFf
Versus the positive side of white hat practices are several out there and gaining momentum with more and more ways of doing this. Some of the ways to achieve them would be namely;
Localization
Machine learning
Neural matching
Rank brain- the name given to the machine learning AI system used by Google for its search results
E-A-T (expertise, authoritativeness, trustworthiness)
Keyword data
Complex data-driven environments
Analytics
Data-driven
Hence all these innovative creative supports could be eventually be driving your strategy. It’s also said that it is more than just knowing the practice of SEO, it’s also about URL structure, site structure, technology-knowledge, the importance of relationships in the work environment between the different departments, and expertise. It’s of course as always mentioned in my blogs earlier, it’s about understanding your users, nuances like;
Understanding what your customers are searching for
Understanding competitiveness
Spending time on what matters and not scattered all over the place
Storytelling
The storytelling is most vital for the content development side of things on the digital platforms, hence making it more crucial for creators to think hard, creatively, innovatively about it. Some of the many learnings and things to take into account when dealing with this part could be the following on the macro level of things primarily;
Agency Vs In-house Vs Enterprise
The loudest do not necessarily have to be the best
Some of the best are quietist
Always research before making any decisions
SEO pros almost never agree
More than one way of doing things
Talk to different teams in their respective language
Respect development teams
Patience
References:
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