Link Building mambo jumbo
- rwangchuk
- Aug 18, 2020
- 3 min read
I can safely say that link-building is a long-lasting practice/part of the search marketing ecosphere, where any content on the web needs to really know the process of link-building.
Simply put, it should be given as much importance as the process, the practice of search engine optimization. It needs time, patience on the content-owners part as advised by the experts. The core theme here should be to progress gradually which would certainly stay with you over a long period of time as you develop and grow with your content than to have an overnight spike and probably get penalized for some black hat practices along the way ( if you get my drift ). Link-building can be in the form of hyperlinks which simply put when the cursor has hovered over the specific word highlighted in blue, that would generally take you to the reference of that word or another reference site on a new tab.
Link-building also is considered as a ranking factor on search, if and when practiced within the guidelines of say Google, then, one would reap the rewards of the process and good practice. It is considered as a vote of confidence for a page on the site or the website by other online users. When you reach out to others in the same industry and they give your reference or link back to your page or site, that is when they are really giving their approval for the piece of content, hence giving you the validation one eventually goes for online. When it comes to the real recipe for the page ranking for any site on big players like Google, no one ever knows the recipes, since it’s their ‘secret-sauce just like the giants like Coke would never reveal the recipe behind their beverage! Understood, hence the next best thing a genuine content-creator can do is to follow the rules of the digital land, Google in this case, and follow them promptly, patiently. Wait for the results and it will come your way considering you have done all things right. It does not matter if you have forgotten some things in the middle, but the more important part is to do things recommended every time and believe in the process. Period.
Photo by Pixabay on Pexels.com
Few more things regarding the link-building as an introduction here are as follows;
So, picking from above, link building can simply be internal within a site or from the outside sources, i.e. different websites, either getting referral traffic to some websites since they are of value to others online or getting referral traffic to your website, which will be judged in time regarding the value you could possibly add to the specific topic, in this case, link-building. May I also add, the latter, a difficult task, but not impossible
Link-building would be directly related to the ranking of the website on the search rankings depending on a few factors such as authority, expertise, and trustworthiness of the website on the topic and in general, placing it on the search rankings or even demoting it if found misleading
Link-building can be considered a solid way to build relationships
Link-building can be considered to build the brand image
There is a fine difference between link-building and link-earning, which draws back to the value addition of your offer. Is your offer link-worthy, share-worthy, of value to the other you intend to link to.
Some types of links can be as folows;
Natural links- they are formed when others online find your content and website overall link-worthy and something of value that their readers and followers could pick up on. Also considered as the holy grail of organic search, naturally adds value to your search and adds a few brownie points to you!
Outreach links- one of the most difficult jobs online. is to create a good strategy for the outreach links i.e. reach out to some website with more authority, expertise, and trustworthiness on some topic you are writing on and having them link back to you, which would add a major boost to your rankings on search. Easier said than done because this is a tough one if done right, can be very beneficial in the long run for your blog or site whichever.
Self-created links/ non-editorial links- simplest of the lot, mostly to do with the social media platforms out there like Facebook or Twitter, or Instagram. Most misrepresented and even penalized by Google on the search ranking, hence not considered legit after all. One simply needs to avoid such backlinks if intended to link back people through such links.
Some other topics to explore regarding link-building would be such as risky and non-risky links, sustainable link-building tactics and strategies for campaigns.
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