Keywords in seo
- rwangchuk
- Jul 28, 2020
- 4 min read
let’s try reiterate things about search engine optimization and take it from there, in other words, branch out to different aspects of it since I truly believe one really needs to dig into the basic well, in order to really achieve the deserving results assuming having done all the homework right?
So in order to start thinking about a good seo practice, one needs to start where all brands start, thinking about the audience, the right audience and fetching them where they are instead of thinking that they would come to them having a brilliant product or content for that matter? One really needs to get to their audience that means capture them where
target audience
they exist online or offline. In order to start thinking about the audience, one must first do all the home work regarding the demographics, psychographics of the targeted audience. Once you have a good idea about the target audience, one needs to relate to the kinds of questions queries the target audience will be feeding into Google or other search engines?
The more specific, descriptive the queries, which means the better the queries judged by the seo expert for the brand or the product or simply the topic one is trying to share, discuss, the better the capture of the target audience! This also means having spent some good quality time researching on the keywords which could be used to make up the content. As described in the previous blogs, keywords could come out of different types such as informative, transactional or just navigational. Navigational which simply means either informative, looking for some sort of information regarding what he or she might be searching for, which could totally be your product, service or topic for that matter, hence right keywords used by you in your content. Transactional refers to those users who have already decided on the product and are now most probably buying it, hence deeper in the consumer funnel, almost converted, customers for the product. Finally navigational keywords which refer to the very specific product the user might be looking for, hence already decided about the brand, price, place etc respectively.
Having said that, as long as the user’s intent is captured well by the seo expert regarding the content he or she is dealing in and how well the predicted keywords are in sync with the originality/ emphasis of the content, relevance of the content. All these small small factors will do the trick for the content creator!
A little mention of the long tail keywords here is a must, which are useful for the obvious reasons such as being descriptive, detailed, entails more than 3 words, which simply gives the users more broader and useful tool in the long run in seo. Keywords then also need to be compared to the competitors on some several parameters like the search volume, difficulty and traffic online.
All these are more interesting than just a mention here, as one will discover when you jump into it as it most ceratinly opens up a whole new window of opportunity to capture your targeted audience. There is no hard and fast rule about the highest search volume of keywords performing the best, instead one should try consider the ones with lessser competition with mid-level traffic and decent search volume. The real importance lies in the user’s intent and relevancy of the keywords to your content on the whole.
One also needs to look out for keywords stuffing as it only makes sense to use the keywords in a balanced way throughout your content, also watched and identified by Google and other search engines no doubt! The tools used for the keywords are many such as the Google keyword planner which itself suggests more keywords, relative keywords, one can make groups of keywords, save them on different word or excel files for future use for making content. One should go further than that and explore more tools like Google Trends, Quora and Redditt for content-ideas. Make use of Google autocomplete search results, Google trends for topics and several other online platforms/application which coulld help in the process? The trick is to use as many resources one can think of when trying to predict the user’s intent, that is the only way to capture them best!
I am ceratin there are many tools to use, if one looks for them, ofcourse for a price! Even, wordpress has severeal very useful plugins but for a price, so if someone is wondering about activating all these plugins here, one simply needs to upgrade from basic version like I need to, very soon 😉 I believe that is the only way to really use the platform and take advantage of all the amazing capabilities of the platform like WP!
Having spoken about the hunt and then right use of keywords for your content, ofcourse that does also come with many other facets of seo, in order to optimize the content written for Google in a structured manner, as also mentioned earlier in one of the blogs that is taking care of elements like meta description, h1 tag, social media linking, internal linking to name a few, which I hope to write about as I progress with these blogs, so look out for those 🙂
Happy search engine optimizing! 🙂
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