CONTENT CONSOLIDATION, SUPER TOOL FOR SEARCH ENGINE OPTIMIZATION

Content consolidation another super search engine marketing practice, if followed and monitored closely, can guarantee favorable results in terms ranking and eyeballs on Google search.

Definition

Content consolidation is most practical when one has several similar contents running on different sites owned by the same author. When one has something like that live for google search there are lot of harm done to the author primarily hampering the expertise, authority and trustworthiness angle to the author as well the primary site? Consolidating these different similar contents is primarily the definition as the word suggests. Next is to look into the reasons when this practice is most needed?

Some of the reasons for the content consolidation could be the following;

1. Since everyone is competing for the same search intent, if you remember from the earlier blogs, if one author has more than one similar content happening on their site, it only shows more than one user-search intent keywords by the author or the seo-expert, which for the most obvious reasons will work against the content, which would be coming from the same sources or url, does that make sense?

2. Fact- Google algorithm intends to show NOT more than two results from the same domain for each query. Wrap your head around that! So be careful when diving into content-strategy and creation

3. It is wise to get rid of all the under-performing content, hence prioritize for Quality over Quantity

4. Fact- merging different sites into one consolidated site increases organic traffic site by 64% and the CTA (call to action) by double

5. Remove content that doesn’t provide any value

6. Thin content- addressing a single query on different sites or tabs, hence consolidating content in order to answer more than just one single query

7. Duplicate content on sites hampers the user-experience as well, hence consolidating content increases the user-experience. There are tools and ways to identify duplicate content on your site

8. Outdated/ obsolete content need to be written off in order for the continuance of the content-flywheel

9. Content that simply does not get any traffic

10. To look into Google Analytics and Google Search Console- in order to analyze your crawl budget (can be discussed in another blog), cannibalizing keywords without any value to the audience/ reader

11. To implement 301 redirects, canonicals, noindex tags on pages which has become redundant in order to consolidate ranking signals

12. To refresh existing pages instead of creating new ones

These were some of the points which were vital when it comes to content-consolidation, as described earlier, a great tool for the process of search engine optimization strategy. A good SEO-strategist must perform this practice keeping in mind all the other good industry practices. The practice of search engine optimization in the industries across the board is here to stay and one must simply get on board, period.

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